Weekend Apps Application Gets Press in Mashable

Imagine my surprise when I saw that PikiPages, an application that launched at Weekend Apps has gotten a write-up in Mashable. Congrats to the Piki-team!

PikiWiki, with its adjoining PikiPages Facebook application, offers users the option to create simple sites, complete with photos, audio and video, to easily share with associates listed within your social network. Just install the services within your Facebook account, you can immediately begin creating pages.

A Special Announcement

Lee Lorenzen has graciously offered to sponsor the event on behalf of two of his ventures: Adonomics and TheUADA, the latter is still in stealth mode, and I’m really curious to see what happens when it launches in 6 days, 21 hours and 2 minutes. I’m really hoping he’ll give us a sneak peak!

Lee Lorenzen is president and CEO of Altura Ventures, which is the “first Facebook-only VC.” So if you build something really fantastic, don’t be surprised if Lee would like to talk to you. He’ll be at the event on Sunday night and will be giving a lightening talk around 6pm, just prior to the extravaganza.

Schedule & Activities

I just added a new Schedule & Activities page so you have one place to see all the activities we have planned for you. Check it out, it’s super exciting. Ohh, and that’s not all. We still have other activities we’re planning, and we’ll add them once they’re confirmed.

The tickets are free. Sort of…

Important Edit: It seems that our ticketing scheme was too confusing. We simplified it and introduced a new type of tickets for those who like to attend only on Sunday to watch the demos and listen to what entrepreneurs learned during the weekend. Details here, sale ends 2/18.


Our goal is to get developers and entrepreneurs together to build hugely successful Facebook applications, and to do everything we can to help them achieve that success. Many of us have organized events and we all quickly learned that many people in the Bay Area say they are going to come to an event and never show up. In fact, the attrition rate of people RSVPing “Yes” and not showing up can sometimes be over 50%. Given the limited space, if we didn’t devise a way to guarantee commitment, a lot of people who wouldn’t show up would RSVP “Yes” because it costs nothing to them. However, by doing that they would bar entry to people who really wanted to show up but couldn’t because the event was fully booked. We thought such a situation would be unfair to the people who wanted to show up but couldn’t, to the people who showed up finding only half the crowd they expected and to our sponsors who entrusted us with their support. That’s why we devised a way that would guarantee commitment:

This how it works: you buy a ticket for $20, and when you show up we reverse that charge and give you back your money on Sunday (minus a 99-cent service fee that EventBrite charges).

You can get your tickets here: http://blog.weekendapps.com/sign-up/

So there you have it. For free less than $1, you get to attend two and a half days full of activity, get help releasing your Facebook application, listen to presentations from successful people, learn the tricks of viral growth on Facebook, and make a lot of friends and business partners. Ohh, and possibly win expensive prizes that our sponsors are giving out (more about that later). Now that’s a great deal :)

Who should attend

Update: I updated this post to make it clearer and added a new type of ticket for those who like to watch and learn, but not ready to spend the full weekend working.

First and foremost, this event is for developers and entrepreneurs who want to build and launch Facebook applications. We have two types of tickets:

1. Attend 3 days and work on building Facebook Apps. Choose one of these tickets if:

  • You’re a developer, and you want to build and release your first Facebook application, or finish an app you’re working on and launch it, or if you have an App that’s not doing very well and you want to tweak it and relaunch. You want to learn how to make an app successful, and you want to utilize our cross promotion plans to get you started. You don’t need to have prior experience building Facebook apps, but you do need to have experience building Web applications. You can bring your own team, or we’ll match you up with other developers.
  • You’re a graphics designer or have experience with CSS/HTML and you want to work during the weekend to help the developer teams make their apps look good and be easy for users to use.
  • You’re a marketing ninja, and you want to help developers make their apps go viral. Select the right features, choose the right marketing messages, and appeal to users.

This is a great chance to learn, grow, and build a network. But, due to the nature of Facebook Apps, and the fact that they don’t require much help beyond programming in their early stages, you won’t get equity or a share in the applications you help with, unless you partner with developers who need your continued involvement after the weekend. But the assumption is that you’re volunteering your time to learn and have fun.

2. Attend the Sunday Night Extravaganza. If you’re not in the 3 groups above, or not ready to work throughout the full weekend yet, you’re welcome to attend on Sunday night at 8:00 pm. We’ll have demos of the apps we build, and our entrepreneurs will share what they learned.

Oh, and if you’re an expert who had built successful Facebook applications, or have great experience in areas like monetization, scaling, or marketing and would like to help out by doing a presentation or be available to answer developer’s questions, please contact us at: info (at) weekendapps.com .

Weekend Schedule

We’re strong believers in controlled chaos, it’s more fun and allows creativity to thrive. Therefore, our schedule for the weekend is high level and leaves space for new activities to be added or updated. We have a lot of plans, but we’ll give you the overall schedule now and fill in the details later.

Date and Time:

The weekend of February 22nd - 24th, 2008.

Friday 6:00pm - 12:00 am
Saturday 9:00am - 12:00am
Sunday 9:00am - 12:00am

Friday:
- Getting together and organization. It’s about the community, know the other teams and make new friends.
- Quick presentations to get things started.
- Start coding

Saturday:
- Every 3 hours:

- Team status updates about development progress.
- Lightning Presentation (10 minutes) about development, UI advice, viral features, and good practices.

- Teams aim to release first draft of their apps by 9:00pm to have time for debugging before they day ends.

Sunday:
- Every 3 hours:

- Team status updates about traffic and user feedback.
- Lightning Presentations (scaling, monetization, user experience)

- Organize cross-promotion efforts.
- Cross-team activities for socializing and to sharing experiences.

Location Announcement

So we got the perfect space for our event. The amazing folks at The Enterprise Network (TEN) offered to host us and make their facilities available for the whole weekend. The space is really nice and the fact that TEN is a startup incubator makes it a perfect fit. They’re a walking distance from the CalTrain station, and there is a lot of parking if you’re driving. And the view from the building is really nice. Here are a few pictures.

TEN’s Santa Clara Venture Accelerator
2953 Bunker Hill Lane, Suite 400,
Santa Clara, CA 95054
phone: 408-282-3500

The Enterprise Network

Break room

Ping-pong Table

Conference Room

Oh, so we’re public? OK!

Tonight we announced the event at SuperHappyDevHouse22. It was a huge blasty, if you’ve never been to a SHDH - GO! I’m serious, do yourself a favor!

We announced during a lightning talk I gave, “Facebook Application Development - What Can We Learn From Stanford,” which is basically just some quick tips on app development. How to retain users, treat invites, etc. The point of this talk was that you can learn all these tips and many more if you go to our event. Clever eh? Anyway, everyone was patient and we had a few people really interested after the talk, so it went pretty well.

I learned after I gave the talk, that there is kind of an unspoken “no marketing” rule for these talks, so I probably shouldn’t have even presented. Thank god there was some content in the deck, or I’d have been boo’d off stage. Luckily the marketing bit was only about 1/2 min, so it wasn’t too over the top.

The machine is rolling — see ya Feb. 22nd!

-Ty

So, What’s This Weekend Apps Thing All About?

It all started one day when we, like all other internet entrepreneurs, were talking about Facebook applications. We were lamenting the lack of options available for developers to get some good education and help with the stuff they might not have as much exposure to. We thought the Facebook class at Stanford had a really good model to educate developers about best practices and business realities, but unfortunately not all of us are students — much less enrolled in Stanford!

Just before having this talk, I had organized a Startup Weekend event in San Francisco, where over 130 people came together under the goal of building a working company in one weekend. It was all a giant excuse for building community and having fun, but the application that came out of it is also pretty cool! It helps connect volunteers with the projects that need their skills. Also this is where I met the co-organizers of this event: Waleed, Elsie and Alexandros, whom you’ll meet shortly. Startup Weekend was an awesome event, and I’ll probably organizer another one sometime, but we wanted to see what else you can do in a weekend.

We decided we needed an event focused on: identifying best practices, mentoring participants in unfamiliar but necessary fields, and helping build and test many applications at once. It’s a crash course in the business of creating apps for Facebook.

On a Friday Night, small teams of developers will gather in a large room, each with an idea of the applications they want to build. On Sunday night, the successful teams will each leave with an application, a set of recommendations to improve the application, a growth strategy, friends to call if they don’t understand something, and new knowledge on the non-development aspects of building an application (graphics, legal, marketing, etc.).

That’s the event in a nutshell, I’ll tell you more as we go along, so make sure to check back often (or join our Facebook Group).

As for us, the organizers, I’m Tyler Willis, I run my own company - which is me consulting for other companies on a wide range of topics (Sales, BizDev, Social Media, Internet Video, and Facebook Strategy). As you can see, I’m not big on specializing, although if you want to label me, I come from a sales background and studied film in school. I’ve spent the last 6 months consulting in the Facebook space, and I’ve been involved with the production of six apps to date. I enjoy helping new apps grow and sharing my knowledge. I like blogging, and don’t blog personally anymore, so you’ll probably see my name here quite a bit. I’ll let my co-organizers introduce themselves when they post - but rest assured that Waleed, Elsie, and Alexandros are all people you want to meet, they are all talented and fun. They are the rockstars building this thing, Plus, their writing style is probably a lot more readable than mine ;)

-Tyler “don’t worry, no one else in the group writes this schizophrenically, it’s only me” Willis